Skip to main content

Rookie Awards

Reporting and Metrics

As a sponsor, understanding the impact of your sponsorship is crucial. To help you track and analyze your involvement, we provide access to powerful tools and insights tailored to your package level. These metrics enable you to maximize your visibility, share relevant content, and evaluate your sponsorship's effectiveness.

Live Data Access with Looker Studio

Depending on your sponsorship package, you will receive access to Looker Studio Reports, offering real-time data on contest performance and participant engagement. Key features include:

  • Entry Metrics: View detailed insights into contest entries, including links to submissions related to your sponsorship.
  • Category Performance: Analyse how categories aligned with your sponsorship are performing in terms of participation and visibility.
  • Engagement Insights: Track social media mentions, hashtag usage, and campaign reach related to your company.
💡
Use these insights to share outstanding entries connected to your brand across your social channels, amplifying their exposure while showcasing your support for the contest.

Competitor Analysis

We also offer valuable competitor analysis to provide you with insights on market trends and how your brand is positioned among others. Sponsors can:

  • Submit a Competitor List: Provide us with a list of companies you’d like to track (e.g., hardware or software competitors).
  • Discover Usage Trends: Find out which entrants are using your products or services compared to competitors.
  • Tailored Insights: Get a better understanding of how your brand resonates within the creative community.

This information can guide future sponsorship strategies and help you refine your outreach to entrants.

Metrics That Matter

Our reporting tools focus on actionable data, including:

  • Visibility: Banner and social media engagement metrics to evaluate your brand’s exposure.
  • Contest Participation: Insights into how many entrants align with your sponsored categories.
  • Community Interaction: Metrics on the level of interaction between your brand and contest participants, such as direct mentions or shared content.

How to Access Reports

Sponsors eligible for live reports will receive a secure link to their Looker Studio dashboard. This will be shared shortly after the contest begins and updated regularly throughout the event.

If you have questions or need assistance accessing your reports, please don’t hesitate to contact us.