Brand Guide

This guide is here to help you use The Rookies’ branding correctly and consistently. Whether you’re creating materials to share our message or promoting the Rookie Awards, you’ll find everything you need to represent our brand with confidence.

Using Our Brand Assets

We’ve made it easy for you to incorporate The Rookies and Rookie Awards into your materials. Below, you’ll find guidelines on using our logos, colours, and typography, as well as a gallery of examples for inspiration.

Logos

• Use the Primary Logo for most cases.
• Monochrome and simplified logos are available for specific uses, like dark backgrounds or smaller applications.
• Never stretch, recolour, or modify the logo.

Colours

Stick to our official colour palette to maintain consistency:

• Rookies Gold: #E3C069
• Black: #111111
• Dark Gray: #201F1F
• Medium Gray: #363535
• Light Grey: #F2F2F2
• White: #FFFFFF

When necessary, we have a full range of colours that you can also use.

Topology Graphic

The topology graphic is a key visual element of our brand, symbolising the journey of an artist. It reflects the complex and often challenging path of growth and discovery in the creative industries.

Just like navigating a detailed topology map, transitioning from novice to pro can be difficult—but that’s why we created The Rookies: to guide and support artists every step of the way.

Social Tagging

Tagging The Rookies and Rookie Awards on social media is a great way to connect with the community, share your achievements, and maximise visibility for your content. Here’s how to do it right:

• Instagram: @TheRookiesCo
• LinkedIn: The Rookies
• YouTube: @TheRookiesCo
• Facebook: @TheRookiesCo
• Twitter: @TheRookiesCo

Hashtags

Add these hashtags to your posts to join the conversation and make your content discoverable:

• #TheRookies
• #RookieAwards
• #EmergingArtists
• #CreativeCommunity

If you’re unsure about how to use our brand assets or need special permissions, contact us at hello@therookies.co.