Contest finalists automatically go in the running for a People's Choice Award. This Award is purely selected by the public rather than the official judging panel.
On each contest finalists' page you will see a share button at the top-right of the page and also below the contest entry. When clicked, it activates a Facebook share dialog.
1 x Facebook Share = 1 x vote. The entry with the most votes wins.
Friends and family do not need to be members of The Rookies to cast a vote. All they need to do is share the entry url on Facebook and it will be automatically calculated.
Please note, liking and commenting on shared entry urls will not contribute to an extra score.